Project Discovery

Our first step is to dig deep and think about what your business stands for, how you serve your audience, and where you fall within your industry. So we have some questions to help us narrow in on the vision for your business and how we can align your brand to that.

If we’re going over all of this in a call or meeting, you're welcome to look through the questions beforehand. If there are any questions that you don't know how to answer or don't apply to your business, feel free to leave them blank.

NAME

First Name

Last Name

VISION & VALUES

First, let's take a step back to think about why you do what you do. At the heart of every brand is a big idea or problem that the founder wanted to solve. So we're going to unpack that and talk about your vision for your business – what you want to be known for and how you want to be perceived.

What is your background and what led you to this?

What would you say is the main purpose behind your business? What do you want to be known for?

What are the core values that drive your business?

If your brand were a person, how would you describe their personality?

What words do you NOT want people to associate with your brand?

YOUR TARGET AUDIENCE

Now we're going to evaluate who your ideal customer is, what matters to them and what makes them feel connected to your brand.

Who is your ideal customer and what are some of their specific characteristics?

Many brands like to break their target audience down into demographics like gender, location, age, occupation, hobbies, etc. If your target customer falls within any certain demographics, list them below.

What kind of experience are you wanting to create for them?

Will it be more high-end or more casual/approachable?

What are some other brands that your target audience likes?

YOUR PLACE IN THE INDUSTRY

Next, let's talk about your competition. Some industries can feel crowded and oversaturated. So it's important for us to take a look at your competitors, evaluate their strengths, their weaknesses and discover who you can best differentiate yourself from them.

Who do you consider to be your competition?

Where do you think you fall within your industry? What makes you different from everyone else?

Are there any brands that you aspire to be like?

This can be in any industry! Think about brands that you admire and why. Is it the design style of their branding? Is it their brand personality? Their tone of voice? Is it the values behind their business? Or is it simply the brand culture and connection that they have with their audience?